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Anchor text is the highlighted and clickable word or phrase of a link. It should give your readers and search engines an idea about the topic of the embedded link. If you would like to optimize anchor text to boost SEO, relevancy should be one among your priorities. Your anchor text should consist of words or phrases that best describe the topic of the webpage. Add anchor text where users pay the most attention. Adding anchors to the homepages and landing pages, will help create a natural, versatile anchor text cloud while encouraging your visitors to navigate more pages on your website. Anchor text optimization will still evolve as it adjusts with Google updates and it's quite to stay up with these changes with the help of professional SEO experts at SEO company in Dillon, CO.