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Local SEO efforts directly correlate to your business’ reputation, rankings, and revenue. That’s why it is vital to understand the purpose of local business listings and citations. Many online directories (including Google My Business) allow businesses to submit their information for publication for free. It helps your business to be found by the right people at the right time. Creating citations for your business assist you get more control over your brand. Searching for local businesses online is becoming easier with each passing day, so the importance of having listings online is growing, as well. If you’re unsure where to begin, consider enlisting the assistance of a local SEO company in Denver, CO.