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Lead-generating websites offer businesses the opportunity to attract quality leads from a targeted audience. To better optimize lead-generating campaigns, businesses conduct lead generator tests. Building a lead generation website requires businesses to design and develop websites with the appropriate features. From a design perspective, a company should format and personalize website layouts to rank higher on search engines and assist online visitors with navigating through web pages. Even if you conduct all of your business over the Internet, you should put a contact number on your website. If you want to truly optimize your site for lead generation, calling in the professional web designers in Arvada, CO is always a smart option.