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User intent refers to the reason behind someone’s search query. Everyone has an end goal in mind when they search on Google or another search engine and user intent identifies that goal. Informational intent is all about trying to seek out information on a topic. With navigational intent the user isn't looking for physical directions, they're looking to be taken to a particular website. When a user has local intent they're trying to find a business either nearby or in a specific area. When a user has transactional intent they're looking to make a purchase right now or shortly. Still not sure or too busy to ensure your search intent is on-point? If yes then it is best to connect with the SEO experts of an SEO company in Clearwater, FL.