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A brand goes far deeper than a company name, logo, or color scheme. Your branding should convey an understanding of those concerns and a commitment to solving them. Identifying your audience and purpose is an important start to the process. Every element of your visual identity should be harmonious across platforms, from color schemes to typefaces and graphic elements. Your customers should get a consistent experience from personal interactions, especially in terms of the answers they receive to questions. If you need help creating a new brand or re-branding your established business get in touch with an SEO company in Broomfield, CO.