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A call to action (CTA) is a visual prompt (usually text or a button) to directs a user to take a specific action. CTAs usually offer a direction, an invitation, or an offer. You use a call to action to encourage your users to take action or respond to your content. Lead generation type of CTA collects leads from your website. Form submission call to action helps fill in a form with details, then receive a free download or access to content. Usually, the read more button takes the user to a landing page dedicated to your offer. It is always recommended to avail of the services of a professional SEO company in Denver, CO, to ensure that your website ranks at the top.