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Effective content marketing is a combination of a well-organized content strategy, clearly defined targets, and constant analysis of the results. To start measuring and analyzing your content performance, you need to find the right metrics to focus on. Behavioral analytics lets you better understand how many people are interacting with your site. The engagement metrics reflect how much you are connecting with your audience. Need help measuring website metrics? If yes then it is best to connect with the experts of an SEO company in Breckenridge, CO.