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By creating and following a brand guidelines document you will ensure that you have a consistent look and feel, and tone of voice, across every touchpoint with your business. Your brand positioning statement needs to clearly and concisely state exactly what your company does, who your company works with, and what it is that makes you different. Your brand guidelines should also include directions on how the logo should be used in practice. If you would like some more tips on creating your brand guidelines then it is best to connect with the expert web developers in Lakewood, CO.