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A competitor keyword analysis is one way you can gain insight into their digital strategy, so you can anticipate or incorporate their next moves. Targeting competitor keywords helps you appear on the same SERPs and platforms as your competitors. You can also use competitor keyword research to reveal any weaknesses, such as valuable keywords they have yet to target. To find the top players in your niche, start with a simple Google search. If you need help with proper keyword research then it is best to connect with the experts of an SEO company in Frisco, CO.